Blog

We're thrilled to announce the next stop in the Gambler Lures Free Tournament Series—and this time, we’re headed back to the legendary Lake Seminole! Mark your calendars for June 7th, beca … read more

Bass Fishing the Spawn: Why the Gambler Fat Ace and Ace Dominate for Catching Bedding Bass Spring is one of the most exciting times of the year for bass anglers, as the spawn brings big fish into … read more

Trolling for Mahi-Mahi with Hookup Lures Mahi-Mahi, also known as dolphin fish or dorado, are one of the most exciting offshore species to target. Known for their brilliant colors, aggressive strikes, … read more

Winter bass fishing can be one of the most rewarding yet challenging seasons for anglers. As the water cools, bass behavior changes, making it essential to adjust your techniques and lure selection. G … read more

Founded in 1992 by Captain Hank Brown, Hookup® Lures is proud to produce the finest Jigs, Rigs and Bucktails available on the market. Quality craftsmanship, unsurpassed attention to detail and the us … read more